Work It Out: Designing a Fitness Experience for Lasting Motivation

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Asva Labs Hero Image
Asva Labs Hero Image
Asva Labs Hero Image

Work It Out is a personalized dynamic fitness app designed to make health and wellness accessible, engaging, and fun for everyone.

Type

UI/UX Design

Client

Work It Out - Your Fitness Pal

Industry

Heath & Fitness

Team

1 UI/UX Designer

Timeline

15 Days

Project Link

Behance

Figma Prototype

Goal

The goal was to design a fitness app that targets the young audience. A personalized fitness app that suggests workouts and exercises according to the user's needs and requirements.

The goal was to design a fitness app that targets the young audience. A personalized fitness app that suggests workouts and exercises according to the user's needs and requirements.

Challenges

The main challenge was to overcome the procrastination within users to keep fitness as a part of their life. Many starts using fitness/workout tracking apps and fail within a week.

The main challenge was to overcome the procrastination within users to keep fitness as a part of their life. Many starts using fitness/workout tracking apps and fail within a week.

Outcome

The outcome was a well-designed user focused fitness app that used techniques to help users overcome procrastination and continue their fitness journey while tracking down their progress and sharing them among friends.

The outcome was a well-designed user focused fitness app that used techniques to help users overcome procrastination and continue their fitness journey while tracking down their progress and sharing them among friends.

Discovery

How I start & what was the problem?

I started with a call with Piyush, the man behind the idea itself. We discussed the idea, market, and the competitors. After the short discussion, I started the market research and interviewing my friends who are already into fitness or willing to take a step towards it.

I found out certain pain-points of the potential users:

I started with a call with Piyush, the man behind the idea itself. We discussed the idea, market, and the competitors. After the short discussion, I started the market research and interviewing my friends who are already into fitness or willing to take a step towards it.

I found out certain pain-points of the potential users:

  • Existing fitness apps lack features that sustain long-term user motivation.

  • Most apps provide generic experiences, failing to connect with the younger audience (16-30 age group).

  • Users struggle with low engagement due to poor feedback mechanisms and limited personalization.

  • Existing fitness apps lack features that sustain long-term user motivation.

  • Most apps provide generic experiences, failing to connect with the younger audience (16-30 age group).

  • Users struggle with low engagement due to poor feedback mechanisms and limited personalization.

  • Existing fitness apps lack features that sustain long-term user motivation.

  • Most apps provide generic experiences, failing to connect with the younger audience (16-30 age group).

  • Users struggle with low engagement due to poor feedback mechanisms and limited personalization.

Vaidik's setup while he is doing market research.

A photo I took while I was at a friend's gym to understand ground problems.

Vaidik's setup while he is doing market research.

A photo I took while I was at a friend's gym to understand ground problems.

The solution that changed the game

After understanding the key problems, it was time to bring real solution to the table.

  • Introduces gamification to keep users motivated and engaged.

  • Uses personalized interactions (e.g., calling users by name) for a tailored experience.

  • Incorporates real-time feedback and progress tracking to boost user connection.

  • Features a modern, energetic UI with dark mode and bright colors appealing to younger users.

  • Provides options for streaks, social sharing, and achievement tracking to maintain motivation.

Design Conceptualization

From UX aspect

User Flows and Navigation:

  • Create user flows to map the journey from entry to conversion.

  • Define a clear navigation structure for a logical and intuitive user experience.

Information Architecture:

  • Organize content in a manner that aids user understanding.

  • Prioritize information hierarchy to guide users through the intended pat.

A low fiedelity wireframe for asva labs website.
A low fiedelity wireframe for asva labs website.
A low fiedelity wireframe for asva labs website.

From UI aspect

Visual Design and Aesthetics:

  • Design a visually appealing interface that aligns with Work It Out's modern and energetic identity.

  • Incorporate young/fresh/fitness elements to enhance the futuristic vibe while ensuring a clean and polished look.

  • Use a consistent color palette and typography to maintain brand cohesion across all pages.

A real life mockup presentation for asva labs website.
A real life mockup presentation for asva labs website.
A real life mockup presentation for asva labs website.
A real life mockup presentation for asva labs website.
A real life mockup presentation for asva labs website.
A real life mockup presentation for asva labs website.
A real life mockup presentation for asva labs website.
A real life mockup presentation for asva labs website.
A real life mockup presentation for asva labs website.

Design Creation

Crafting Design Language

  • Develop diverse components for a cohesive design language.

  • Define styles, ensuring consistency and aesthetic appeal.

  • Enhance user experience through visually engaging design elements.

Color scheme crafted for the website design for Asva Labs
Color scheme crafted for the website design for Asva Labs
Color scheme crafted for the website design for Asva Labs

Outcome & Impact

Final Design

After gaining input and feedback from the team, I presented the final version of the design. This design included modern aesthetics, shapes and patterns, background animations, and other micro-interactions.

Maintaining a balance between modern aesthetics and usability was a challenge, but it was overcome by following the core UX principles.

The final version for Asva Labs website.
The final version for Asva Labs website.
The final version for Asva Labs website.
The final version for Asva Labs website.
The final version for Asva Labs website.
The final version for Asva Labs website.

Want to see complete design?

Feel free to appreciate the project and share your feedback in the comments.

Feel free to appreciate the project and share your feedback in the comments.

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AVAILABLE? OMNIPRESENT

I’m pretty sure that I can help you with something, otherwise you wouldn’t be here.

Feel free to reach out!

email logo

View Resume

Stay with me!

Drop a follow, I won’t spam your feed. I promise!

LinkedIn Logo
Behance Logo

Getting 1% better, everyday.

AVAILABLE? OMNIPRESENT

I’m pretty sure that I can help you with something, otherwise you wouldn’t be here.

Feel free to reach out!

email logo

View Resume

Stay with me!

Drop a follow, I won’t spam your feed. I promise!

LinkedIn Logo
Behance Logo

Getting 1% better, everyday.