Empowering Web3 Ventures: Crafting Asva Labs' Cutting-Edge Studio Platform
A Web3 Venture Studio Building and Shipping the Future.They are a crew of builders, designers & investors building disruptive products in Web3 and empowering founders along the way.
Type
UI/UX Design Project
Industry
Web3 Venture Studio
Team
1 UI/UX Designer
Timeline
15 Days
Goal
Challenges
Outcome
Discovery
How I started
Research
Initiating the project journey, intensive research sets the foundation, aligning client vision, preferences, and project goals
Design Conceptualization
From UX aspect
User Flows and Navigation:
Create user flows to map the journey from entry to conversion.
Define a clear navigation structure for a logical and intuitive user experience.
Information Architecture:
Organize content in a manner that aids user understanding.
Prioritize information hierarchy to guide users through the intended pat.
From UI aspect
Visual Design and Aesthetics:
Design a visually appealing interface that aligns with Asva Labs' modern and innovative identity.
Incorporate Web3 elements to enhance the futuristic vibe while ensuring a clean and polished look.
Use a consistent color palette and typography to maintain brand cohesion across all pages.
Responsive Design:
Ensure the design is fully responsive, providing an optimal viewing experience on all devices, from desktops to mobile.
Focus on maintaining the balance between aesthetics and usability across different screen sizes.
Interactive Elements:
Create interactive components like hover effects, animations, and transitions to engage users without overwhelming them.
Design intuitive buttons and call-to-action elements that stand out and guide users smoothly through the website.
Design Creation
Crafting Design Language
Develop diverse components for a cohesive design language.
Define styles, ensuring consistency and aesthetic appeal.
Enhance user experience through visually engaging design elements.
Iterations and Design Sprints
Gathered client feedback to inform design iterations.
Iterated designs, balancing creativity and user-centric improvements.
Optimized the design based on thorough user research and testing for optimal results.
Concept Testing
Originally the client wanted to take inspiration from real-life business eras from old times. I crafted this version to capture the essence of old times using images that resonate with the requirements.
After researching more, I found that this design meets the requirements of the client but does not resemble the modern 2024 aesthetics. Hence, I went in for version 2 which was finalized and loved by the team.
Outcome & Impact
Final Design
After gaining input and feedback from the team, I presented the final version of the design. This design included modern aesthetics, shapes and patterns, background animations, on-hover effects, and other micro-interactions.
Maintaining a balance between modern aesthetics and usability was a challenge, but it was overcome by following the core UX principles.
Impact
The team loved the final designs. I was successful in capturing the essence of modern aesthetics along with usability and a smooth experience for the website revamp. I completed the project in 12 days, including the dev hand-off.
The redesign has the potential of providing transparent information to the users and partners who are willing to connect with Asva Labs, said the C.E.O himself.
